Vietnamese tea firms eye US market
Illustrative image (Source: VNA)
Vietnam’s tea-growing localities and famous tea firms took part in a recent seminar
in New York, to seek opportunities to enter the US market.
During the event, experts highlighted the potential for Vietnam’s tea products to
access the US market thanks to the country’s long-lasting history of tea growing.
According to Peter Goggi, President of the US Tea Association, the US is a
potential market for Vietnam’s tea products, but it requires high standards of
quality and food safety.
Participants said Vietnam’s green tea producers should join value chains and use
more technologies in producing and processing to improve the quality of tea
products for export to satisfy tough markets like the US.
Vietnamese tea firms were also advised to pay more attention to building their brands.
The tea industry has provided jobs to more than 354,000 Vietnamese farmers,
significantly contributing to rural development and poverty reduction.
Vietnam is one of the seven leading tea producers and fifth biggest tea
exporter in the world and boasts a total area of 124,000 ha for growing tea, producing
500,000 tonnes of dry tea each year.
Currently, a group of Vietnamese tea enterprises are being assisted to
in North America through a competitiveness improvement programme funded
by the State Secretariat for Economic Affairs of Switzerland.
Addressing the seminar, Ambassador Nguyen
Phuong Nga, head of the Permanent Vietnamese Mission to the United Nations, hailed
Vietnamese tea firms that won awards at an international tea competition in
Canada last year.
The awards helped create prestige for the country’s tea industry in the
international market, contributing to building the national trademark for Vietnam’s
tea, she said.-VNA