Vietnamese consumers willing to pay more for safe foods
Choosing vegetables (Photo: baomoi.com)
About four out of five Vietnamese consumers are willing to
spend more on food produced from materials labelled safe and environmentally
friendly, according to a survey conducted by Nielsen Vietnam.
Survey results released on April 19 showed that brands which commit to selling
green and safe products reported a growth rate of 4 percent in recent years.
Dang Thuy Ha from Nielsen Vietnam said that to increase competitiveness,
companies should pay more attention to building green brands.
Enterprises should build consumers’ confidence in their brands through
fulfilling their social and environmental responsibilities and by putting
consumers’ health at the centre of product development.
Vu Xuan Truong from the Institute for Brand and Competitiveness Strategy said
that ‘green’ products are giving many enterprises a competitive edge.
He said that enterprises should employ energy-efficient technologies, fulfill
their social responsibilities and protect the environment to build green
However, there are still challenges facing Vietnamese enterprises, especially
small and medium-sized businesses, which lack funds to invest in green products
while having to balance the goals of profit and green growth.
In addition, there are a wide range of green technologies in the world but
their use in Vietnam is limited because in some cases employees at enterprises
are unqualified to use technologies transferred to them.-VNA